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Business - Watches: Yellow Gold - In the Matter of excellence - ROLEX 2024








Yellow Gold - In the Matter of excellence - ROLEX 2024

At first glance, this 18ct yellow gold is indistinguishable from any other. Yet this one can be found only in ROLEX watches. At their Geneva foundry, they use a complex industrial process to guarantee its purity and homogeneity.
Very malleable in its natural state, 24ct gold must be blended with silver and copper to become truly resistant. Only then can the alloy gain the incomparable attributes that make it ROLEX's signature 18ct gold. A close look reveals this alloy is not only precious. It is unique.

#Rolex #Watchmaking #Perpetual #YellowGold




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